Mission
To inspire dreams and excitement in children, and playfulness in adults
Toys have a major influence on children, and they are an essential element of play. Playing with toys expands children’s curiosity, and it will lead their dreams to take root in children's minds and expand in many different directions. And by playing with friends, children learn to be considerate of others and develop social skills.
Based on these experiences, we hope that our toys will provide children with a natural means to learn the universal concepts of humanity―nature, family and love―so that they can lead a fulfilling life.
Adults live in an increasingly complex society. With so many stresses in their lives, they crave time when they can be on their own, enjoy some peace and get lost in something enjoyable. We want to fulfill this latent demand by providing moments that bring peace of mind, spark inspiration and touch their hearts. Creating this common ground between adults/parents and children is the ultimate joy for us as toy manufacturers.
Philosophy
