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Company Information

Mission and Philosophy

Mission

子供に夢と感動 大人に遊び心を

To inspire dreams and excitement in children, and playfulness in adults

01Toys have a major influence on children, and they are an essential element of play. Playing with toys expands children’s curiosity, and it will lead their dreams to take root in children's minds and expand in many different directions. And by playing with friends, children learn to be considerate of others and develop social skills.
Based on these experiences, we hope that our toys will provide children with a natural means to learn the universal concepts of humanity―nature, family and love―so that they can lead a fulfilling life.

02Adults live in an increasingly complex society. With so many stresses in their lives, they crave time when they can be on their own, enjoy some peace and get lost in something enjoyable. We want to fulfill this latent demand by providing moments that bring peace of mind, spark inspiration and touch their hearts. Creating this common ground between adults/parents and children is the ultimate joy for us as toy manufacturers.

Philosophy

What "epoch-making" means to us

  • We develop creative and innovative products
  • We explore new sources of demand and new markets
  • We create new businesses
  • We strive to transform our organization
  • We pursue new goals