Company Information

"Evergreen" is the keyword of our philosophy.
The brand "Sylvanian Families" has been loved worldwide and Across Generations. We increase the value of our brands year after year, so that they will continue to appeal to our customers. We can realize this by repeating top-notch innovation and With Sincere Work.

Our products show strong performance worldwide, with Sylvanian Families* sold in 70 countries, Aquabeads in 50 countries, and our games in 25 countries. Our brand value is recognized at the same level worldwide, and we are confident that more and more children around the globe will experience a fulfilling childhood through our products.

In many cases, the evergreen nature of our products has made them a favorite among two or three Generations of Parents This shows that our customers' love for our products lasts for a lifetime, from childhood to adulthood and eventually parenthood. And it's all because of our evergreen product value.

In recent years, an increasing number of adults are buying our products for themselves. Life is hard and adults need to feel comforted and uplifted too. This is another source of demand for us to respond.

With "evergreen" as the keyword of our business, we will keep bringing you new innovations each year, always contributing to our society.

*In North America, the brand name is Calico Critters.